Which Companies Do Social Humor Best?

News flash: Corporate communications don’t have to be dryer than wallpaper and burnt toast, and you don’t need viral videos, scripted scenes or comedic spokespeople to have a little fun with your messaging. We’re all told to “humanize the brand”, and we know that people love a good laugh more than anything, right?

Today Hubspot ran a post highlighting the work of some of their favorite corporate jokesters, and we have to say that we’re encouraged: We’ve been led to believe that PR pros are too uptight to make jokes, but we think Charmin, for example, does a great job with their fearless use of potty humor.

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