Hulu Lays Claim to Serious Advertising Dollars
Hulu CEO Jason Kilar announced today that the site is projected to make more than $240 million in revenue in 2010. That’s more than double the profits Hulu made last year, indicating advertisers are warming to the web-based television experience.
And they should, because viewers are already there. While some networks have resisted allowing Hulu to run their content, they’re only hurting themselves. If it’s on TV, it can be found online — with or without a network’s permission.
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