Hulu, Joost Offer Alt. Video Outlet to YouTube Nation

In March, Hulu.com, the much-buzzed-about Web video joint venture between NBC Universal and News Corp., reached 2 million unique users per Nielsen Online. (Previously, the site had been in beta.)

The site, which features a growing array of long-form, repurposed television content (ranging from NBC’s Medium to Fox’s The Simpsons) generated 15.7 million streams during the month, according to Nielsen.

Meanwhile, rival long-form video hub Joost, which itself came out of beta last October, has beefed up its offerings and added new high-level executives. The fledgling distributor, which requires users to download and install software on their desktops, does not report monthly audience figures but claims that 6 million users have now downloaded the platform.
Those users now have access to more than 7,000 hours of video and 30,000 individual programs from 250 partners, says Joost.

Also, Danny Passman was named Joost’s global head of programming strategy while John Schultz was installed as director of programming strategy. Both were creative directors at Dailymotion.com.