As more and more social TV apps pop up, it has become apparent that the future of TV is social. Hulu is jumping on the social bandwagon with a big announcement this morning—they are making the Hulu experience even more social with Facebook integration.
In a blog post this morning, Hulu Product Manager Betina Chan-Martin writes, “TV has always been a social experience. We gather with friends and family to watch our favorite shows, sporting events, movies, and news. When we get to work, we meet around the water cooler and chat about Tracy Jordan’s latest stunt in the previous night’s 30 Rock. We text each other during the results of The Voice, and we blog about the latest politician skewered in John Stewart’s opening monologue.” We rush to Facebook and Twitter to find out what our friends are saying about our favorite shows and join the conversation. Now Hulu is helping to get this social conversation started with Facebook on Hulu.
There are a few new features and actions that viewers can take, thanks to Facebook integration on the site. One of the coolest is a new feature that lets viewers comment on a specific moment in time while they are watching a video on Hulu. Say, for instance, that you wanted to comment on what someone was wearing in a particular scene or a specific line of dialogue from your favorite TV show. The new feature lets you do that, and then share that exact moment with your friends on Facebook.
Now users can easily log on to Hulu using their Facebook accounts and interact with Facebook friends directly from Hulu. Your homepage is tailored to you and you can check out your friends’ favorite shows and start and join in on conversations with people who follow your favorite shows. Additionally, you and your friends can recommend new shows to one another, helping you discover new content.
Connecting to Hulu with Facebook is easy. When you go to Hulu.com you will be directed to connect through Facebook Connect and then you can visit the ‘Community’ area to see what your friends on Hulu are doing.
This is amazing news for Hulu. We have seen again and again that people love to feel engaged and to be able to socialize with their friends while consuming video content, online and off. This added benefit will give Hulu a leg up over other services, not to mention a lot more traffic via referrals when users post comments and specific moments to their Facebook profiles.
Have you checked out Hulu’s new social features yet? What do you think of Facebook on Hulu?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.