Hulu Eyes $500 Million in Revenue in 2011
In the Monday blog, Kilar also said that Hulu grew the number of content partners to Hulu Plus and Hulu to 264 in the first quarter, up from 211 in the year-ago period, with latest additions including brands from Viacom, such as MTV and Comedy Central.
According to Hulu CEO Jason Kilar’s blog, which he posted yesterday, the online video venture is on tempo to exceed 1 million Hulu Plus subscribers and hit other 2011 targets as well. The joint venture of Walt Disney, News Corp. and NBC Universal approach $500 million in revenue this year. “To our knowledge, this is the fastest start of any online video subscription service,” wrote Kilar.
Kilar went on to say that the content community will earn about $300 million via Hulu over the course of 2011.
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