Hulu Ads Are Twice As Effective As Television Ads

According to a new Beet.TV interview with Kevin McGurn, VP of Sales for Hulu, Hulu is blowing television advertising out of the water.  McGurn says that advertisers on Hulu are seeing double the return, compared to the ad load on television.

McGurn told Beet.TV, “When we were founded by Fox and NBC we were designed to be an ad-supported streaming environment, which we are today.”  Although Hulu has two separate revenue channels—advertising and Hulu Plus subscription revenue—McGurn says that, “really our sustaining stream at the moment is advertising.”