Hugh Hefner Calls Rabbit Logo Playboy's Greatest Asset

Hugh Hefner just keeps going and going, not unlike the Energizer Bunny. But it’s another rabbit that really gets the 84-year-old going: the bowtie-wearing bunny that is the emblem of the embattled empire that he is now seeking to take private. When Mediabistro’s Jeff Rivera asked Hefner what he considers to be Playboy’s greatest corporate asset, he pointed to the brand’s iconic image, as embodied in the cheeky logo designed in 1953 by Art Paul.