Huggies Pregnancy Belt for Men Lets Dads Feel Their Babies Kicking

Just in time for Father’s Day, Huggies and Ogilvy & Mather Argentina have made a belt for fathers-to-be that allows them to feel their unborn baby’s movements. The device was created as the focal point of a video greeting card released by the agency in celebration of Dad’s special day.

Here’s how the belt works: One belt is worn by the expectant mom, and contains electronic sensors that detect the baby’s movements in the womb. The signals picked up by mom’s belt are then then wirelessly transmitted to the band strapped around dad’s belly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in