The Huffington Post’s design overhaul and rebranding as HuffPost, announced earlier this week, also included a change to the media site’s Twitter strategy.
Starting this week with editor in chief Lydia Polgreen, one editor or reporter will helm @HuffPost each week, continuing to tweet the site’s best stories, as well as incorporating the beat or focus they are responsible for.
HuffPost director of growth and analytics Kiki Von Glinow told Social Pro Daily that the editor or reporter who is running the account for the week will join a Slack group that includes the site’s social editors, ensuring that the biggest stories of the day are featured, adding:
The idea is that each reporter will share those stories (and more) with our readers through their unique lens.
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