HuffPo May Not Be Driving As Much Traffic By Aggregating Your Articles As You'd Like to Think

The Huffington Post defends its use of aggregation in part by claiming that it drives major traffic to the sites featuring the original stories, so it’s in a happy, symbiotic relationship with the media at large. But is this really true? At Ad Age, Simon Dumenco presents his personal case study on the dark arts of aggregation. He wrote a post last month titled “Poor Steve Jobs Had to Go Head to Head With Weinergate in the Twitter Buzzstakes.