HP's New TV Ad is Made Entirely of Vines
Vine, Instagram and Snapchat stars are being paid well to influence audiences for brands.
This week, Hewlert-Packard released a new television ad for its Pavilion x360 — a notebook that turns into a tablet — made up of a continuous sequence of Vines.
Marketing agency Niche invited Vine’s most popular users to participate in the ad. Vine, Instagram and now Snapchat stars are being paid well to build and influence sought-after audiences for brands.
Marketers are realizing there’s value in targeting audiences, particularly the elusive millennial generation, through disappearing messaging apps like Snapchat and anonymous platforms like Whisper, Secret and Anomo — quite a change from today’s modus operandi of Facebook hyper-targeting.
HP asked Vine-ographers Robby Ayala, who creates silly videos, to entertain his 2.8
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in