HowStuffWorks Is Equipping 6,000 Podcast Episodes With Real-Time Audio Ads

Includes better targeting, too

Despite the growth in podcast advertising over the past couple of years, brands are still stuck with relatively little targeting data and reach with campaigns.

Atlanta-based HowStuffWorks—which creates 12 podcasts such as Stuff You Missed in History Class and Stuff Mom Never Told You—is hoping to solve that issue by inking a deal with ad-serving company AdsWizz that will automatically insert audio ads on the fly into the company’s 6,000 podcast episodes that span 3,000 hours worth of content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in