A month after CNN host Piers Morgan quit as judge on NBC’s America Got Talent, syndicated radio host Howard Stern was hired as his replacement.
How much pull does Stern have? The show is moving from Los Angeles to New York in order to accommodate the shock jock.
“Howard Stern’s larger-than-life personality will bring a thrilling new dynamic to ‘America’s Got Talent’ starting this summer,” said Paul Telegdy, president of alternative and late-night programming at NBC. “He’s a proven innovator and his track record in broadcasting is truly remarkable. Howard is very passionate about this show and is fully committed to its future success.”
It only took a few hours before Parents Television Council president Tim Winter slammed NBC’s decision to hire Stern:
In an act of desperation by a flailing network, NBC has hired Howard Stern – a performer who is synonymous with shock, profanity and obscenity – as a judge on a prime-time talent competition. Not coincidentally, in just over three weeks the network will be standing before the United States Supreme Court arguing for the right to use the F-word at any time of the day, even in front of children.
The once-proud broadcast network has lost its way and has made it clear it holds no concern whatsoever for children and families. It also risks losing millions in advertising dollars. Whatever principles NBC had in the past, when the network was successful, have clearly gone out the window.
I’m always a fan of networks pissing off the PTC, so kudos to NBC for hiring Stern and ignoring Winter’s empty threats.