A fun new interactive video campaign from Danish bus company Movia shows us what we really look like when we’re drunk. When you wake up the morning (or afternoon) after a crazy night on the town, your memories of how smooth, cool and attractive you were the night before are often a little bit skewed. Movia confronts us with reality in a cool double layer video that features a guy and a girl out on the town looking suave. But when we hold our mouse over the screen we reveal how they truly look—like a hot, drunk mess.
According to Adverblog, the ad is part of a campaign to promote Movia’s night bus service in Copenhagen. The copy at the end of the video says, “Is it time to get home?” reminding us that rather than staying out and winding up in a back alley somewhere getting friendly with a dumpster it might be better to just hop on the bus.
You can view the interactive video at Byturen.com. Just mouse over the video to catch a glimpse of reality. Alternatively, you can check out the YouTube video below, which shows both realities at once—how you think you look drunk versus how you really look drunk.
OK, maybe the video is a tad extreme, but it’s still pretty entertaining and fun, if you ask me. What do you think of this interactive campaign from Movia? Do you think it will inspire viewers to drink less on their next outing…or at least to take the bus?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.