How Yellow Pages is Leveraging Social to Stay Relevant

I grew up in the nineties, the dawn of digital culture.

For me—and for many others born in the late eighties and early nineties— the Yellow Pages brand was irrelevant; I never understand why people would spend ten minutes leafing though a thick and cumbersome book with flimsy pages to find a restaurant or plumber when the same answers were easily searchable online.

But those born only a few years earlier than me remember a time when the Yellow Pages was more than just a useful doorstop or oversized paperweight, when the brand was an iconic symbol for finding information, not unlike the Google brand of today.

As we move into an increasingly digital world, brands like the Yellow Pages face extinction, since the services they provided have been optimized by internet search engines.

In an effort to remain relevant, the Yellow Pages has moved online, extending their platform to mobile applications and social media sites like Facebook and YouTube.

“Find, review, and share business listings on Facebook” invites the new Yellow Pages Facebook application.

The app, which can be installed for free on your Facebook browser, allows you to search for people and companies, just like the Yellow Pages book. Users can search by business name, keyword, or location, and the program is integrated with Google maps. Users can also read and write customer reviews and bookmark searches for reference later.

The Yellow Pages App is also compatible with the iPhone, the iPad, Blackberry, Android, and the Windows Phone 7, making it easier for people to access local information without having to lug around that thick yellow book.

@Amanda Cosco is a freelance writer, content queen & social media girl genius. To learn more about her, visit her professional blog here.