The 2008 election proved the importance of social media as a campaign tool, with more people than ever before using sites like Facebook, Twitter and YouTube to find out about the candidates and their platforms. Four years later, with more than double the number of constituents using social networks, the 2012 election is shaping up to be even more social media savvy. MDG Advertising has put together an awesome infographic exploring ‘The Growing Read Of Social Media’s Election Impact.’
The infographic starts out by taking a look at how social network usage has grown since the 2008 election. The number of Facebook users has grown from 44.3 million in 2008 to 143.3 million in 2012; Twitter users have shot up from 3.4 million to 24.1 million; and online video viewers have jumped from 121.4 million to 178.8 million. 88 percent of Internet users receive most of their election news online and 62 percent expect candidates to have a social media presence, making the importance of reaching these users on the social sites where they are already spending their time has become more apparent than ever.
Check out the great infographic below to find out more, including how social media users will consume election news in 2012, how campaign money will be spent on social media sites and more.
Do you turn to social media to find out about political candidates?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.