From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get enough of their favorite teams, the technology is especially poised to benefit the sports industry as it develops into a polished medium.
But it's not just viewers getting in on the game. Brad Allen, executive chairman of NextVR, explained the technology can present new ad opportunities including sponsored camera angles you can't even get from your stadium seat.
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