Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of a little-known trick.
This week, the digital music video platform posted the video for "Earned It," a song off the Fifty Shades of Grey soundtrack. The clip plays instantly on desktop versions of Twitter—no clicking required. And unlike on Facebook, the autoplay includes sound.
The studio behind Fifty Shades, Universal Pictures, promoted Vevo's tweet through Twitter's Amplify program for advertisers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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