Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and Target also are infusing tasty treats into their pictures.
Food acts as a great messaging medium because it’s something that everyone participates in daily, and it’s easy to make meals look good, explained Tim Hwang, head of special initiatives for photo hosting service Imgur.
"Instagram has solidified the 'you eat with your eyes first' mantra," added Irene Kim, a popular Instagram user who has posted food pics for Whole Foods in Berkeley.
Niche, a platform that helps brands find social media influencers, pulled five top Instagrammers on its network who have done food-based marketing.
Here's a slice of their delicious-looking pics:
amerrymishap | 76,650 followers
The interior design blogger got tapped by Blue Apron and Target to do culinary-infused posts. Here Hagler shares a shoto of Swedish cinnamon buns served on a brass Target tray.
_tamarapeterson | 99,300 followers
The Brooklynite photographer has worked food into her posts for Steller Stories, Blue Apron and Expedia (which sent her to one of her favorite eating spots, The Lobster Roll in Amagansett, Long Island, N.Y.)
wrightkitchen | 44,700 followers
The Seattle-based photographer has become known for her vivid food pics, which have scored her deals with Hatchery Box and Dry Soda.
irenekly | 30,900 followers
The Chronicle Books marketing wiz has leveraged her social following for Whole Foods Market’s Berkeley store (featuring Blue Bottle Coffee).
inkedfingers | 222,635 follower
Kiene and her husband work as a creative team. They often use their kids in photos, including this “flour child” Gap Kids post. Nature Box and Hello Fresh have also been clients.