How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the country— to play along with its strategy by enticing them with a text messaging-based trivia game.
The quiz campaign, called Megabolada, resulted in more than 212 million text messages sent, and $44 million in revenue, per the company.
"Megabolada was a perfect example of how mobile marketing campaigns should be designed and launched in emerging markets," said Marco Veremis, Upstream co-founder and CEO.
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