How to Write a Successful Magazine Pitch

Sending a cold pitch to a major publication such as AARP The Magazine can be daunting. Freelancer Joan Trossman Bien knew she needed to get the editor’s attention fast, and that her subject had to be relevant and timely. She ended up pitching a story about Dulanie Ellis, a 64-year-old documentary filmmaker who found her passion in the second stage of her life.

The mag’s features editor Margaret Guroff thought the piece was a better fit in the FOB, and she passed it along to another editor, David Dudley.

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