How to Web

A few guys (yes, all guys) on the Web 2.0, Blogging, Tagging, Podcasting and all that stuff panel talked about how if you’re doing a website redesign you no longer take 12 months and go through lots of big changes and then roll it out in a splash. More of a change something, see if it works, tweak it, go again. Disney’s Goldstein said the redesign of Family.com (which nominally belongs to Family Fun magazine) had been launched 120 days ago, quietly, in “Beta” testing mode, and there’d been a dozen changes since then, none of which an audience would be likely to notice.