How to use a video trailer to share your work with the world

If you’ve ever sat in a movie theater, you’ve undoubtedly been excited by a movie trailer that promised action, suspense, and promoted a great movie. The trailer probably highlighted the best bits of the upcoming movie or gave you just enough info that made you want to watch it once it was released.

If movie studios can use trailers to get people excited about their work, why can’t journalists?

News media like CNN and the BBC often create trailers that promote upcoming stories or projects and, despite being made for the small screen, have a cinematic air to them.

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