How to Use Pinterest to Market Your Business [Infographic]

Pinterest is easy to use and even easier on the eyes, which are two reasons that traffic to the online pinboard keeps pouring in. If you've got pretty things to sell, this infographic from LinchPin SEO can show you how to use Pinterest to turn heads.

Pinterest is easy to use and even easier on the eyes, which are two reasons that traffic to the online pinboard keeps pouring in.  In December 2011, Pinterest received 11 million visits in a week – that’s a 400% growth in just six months. If you’ve got pretty things to sell, this infographic from LinchPin SEO can show you how to use the site to turn heads.

The word “pretty” can apply to a lot of things. Obviously, bakers should take advantage of the forum.  Readers love to see rows of beautiful cupcakes, especially if there’s a recipe attached. And photographers and designers can obviously use the site to show off their style.

But it also works for things for sales and promotions, like printable coupons. Thrifty shoppers will take one look at those dashed lines around a discount and immediately hit the print button.  And as we’ve learned from Living Social and Groupon, they’ll also pass it along to their friends.

You can also post fun infographics, like “how much should you spend on an engagement ring?” This would work for a jewelry store or, really, a bridal blog or magazine. Readers love infographics (admit it, you do) and so do the writers who get to post them because they’re so easy to digest and share.

Pinterest is not limited to pictures, either. The site is also good for posting videos if you’ve got a product demo or just a fun, viral video to share.

There are a bunch more great tips on this pinboard, especially the one for pet adoption agencies. Who could resist a picture of a cute dog that needs a good home?

Infographic by LinchPin SEO via Pinterest.