The Boost option on Facebook has come a long way since launch. With recent changes addressing concerns about targeting and low quality engagement, it’s now a viable option to quickly promote content.
However, some effort is still required if you want performance, so careful with simply clicking and forgetting.
Here’s how to customize your audience when using Boost Post:
Prerequisite: Check if the option to use Saved Target Groups created through the Power Editor are available for your page in the Boost Post feature of Individual Posts or not. Its available on select pages as of now.
1. Make a Saved Target Audience and Include your Custom Audiences and other demographic options through the Power Editor. You could create a Saved Target Audience for each Custom Audience you have.
You can follow the following steps to use the previously called “People you choose through targeting” though
5. Once a new audience is created, it shows up as the default audience for all other posts on the page even if they are automatically posted from a 3rd party app
Special thanks to Gagandeep Gill for sending his notes on how to do this.
Top image courtesy of Shutterstock.