How to Spot a Breakout Facebook Game

It can be valuable to take a look at the early life cycle of a social game to determine whether or not a Facebook game is likely to be a success on its own merits or a flash-in-the-pan whose growth is driven through less sustainable forms of user acquisition.

Thanks to Facebook’s large userbase, it’s very easy for a new social game to gain millions or even tens of millions of players within the first few weeks of its launch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in