How to Snag a Byline on Essence.com
Essence, which describes itself as an authority on black women, has a robust online presence. Essence.com attracts more than 1 million unique monthly visitors and is an extension of its print counterpart, with articles on fashion, beauty, relationships, entertainment and news.
When pitching for the digital platform, remember that timeliness is key, so try to align your ideas with news that is relevant to this target demographic. Editors also warn freelancers not to take any shortcuts on quality.
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