How To: See why you were targeted for a Facebook ad

Facebook ad targeting methods are getting more advanced, but occasionally, people will see an ad that seems incongruous with their preferences or information. The good news? You can see how an ad was targeted at you. Here’s how.

On desktop:

For News Feed ads, click the little arrow on the top right corner of the post, then select “Why am I seeing this?”

From there, you can see why the ad was targeted to you. The screen also shows more about the advertiser and gives you the opportunity to change your Facebook ad preferences.

You

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