How To Pitch the Associated Press

Landing a story with the Associated Press can mean hundreds of additional “pick ups” from media outlets who subscribe to the AP’s content.

In this video, Associated Press planning editor Jon Resnick and Associated Press Editor Donna Cassata talk a bit about how to pitch a story to the news wire.

As PRDaily’s Michael Sebastian writes, “While it appears this video was produced for reporters, it definitely applies to your next pitch.”