Despite all the recent reshuffling in its staff, Maxim remains tethered to its initial man-minded mission, featuring pieces with the brashly irreverent yet surprisingly instructive tone of an enlightened frat brother.
“I’d say the level of humor and discourse has gotten a little sharper and smarter,” said editor-in-chief Dan Bova, “but the goal is still to be that plain-spoken, witty best friend guiding you through the guy universe.”
But don’t think you’re going to break in with a pitch about yet another celebrity. “Somebody proposing we should interview Chris Rock is not being particularly helpful. We do most of the star-wrangling ourselves,” Bova explained.
So, what type of pitches are editors looking for? Get the details in How To Pitch: Maxim
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