How To Pay Less Per Click On Facebook Advertising

Bidding when there's less competition can help advertisers save money without compromising performance.

Getting the best performance on Facebook advertising requires more than creative content and audience targeting. A good sense of timing can help you save money when bidding for ads.

Since Facebook has a limited supply of people who can view advertising, the site uses a marketplace system: The highest bid price per click on an ad wins the opportunity to display a promotion to the sought audience.

Bidding when there’s less competition can help advertisers win auctions with lower-priced bids.

Minimizing Competition

All advertisers on Facebook compete with each other to reach users, whether they’re targeting wide sets of demographics or specific niches.

When

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