How to Optimize AdWords

Search Engine Journal has shared six ways to effectively use AdWords. The dummies guide is based on the fact that “basic AdWords optimization techniques are not even close to being utilized efficiently.”

The advice includes:

Move keywords to their own ad groups: the ad’s message should change according to consumers’ shifting search strategies.

Your starting point is rarely the end result: measuring various keywords within the same ad groups helps you focus on which are most effective. The example given is creating new ad groups with the words “cheap” and “affordable” Nike shoes, which outperform two in the original ad group: “low cost” and “low price.”

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