The Wall Street Journal was one of the first major newspapers to develop an iPad app, and for David Ho, the paper’s editor of mobile, tablets and emerging technology, it was the most intense professional challenge that he’s ever took on. But he emerged from the process with new insight on app development, which he shares with Mediabistro in the latest installment of So What Do You Do?
“The best technology is invisible. It doesn’t call attention to itself. It doesn’t get in the way of the experience. It just works… Not everyone agrees with this, but I also think people should have options. One of the reasons people like our app is that there are many ways to navigate and explore the news. There are distinct styles for reading news and a good app allows for that. But my number one rule for mobile and tablets is do not annoy.”