How To Lose Your Brand Identity And Influence Consumers: A Condé Story
According to an unnamed source at Condé Nast, today’s New York Observer reports, head-honcho Si Newhouse is “against anything that he feels takes the focus away from the printed magazine brand. That’s why he used to be so against digital.”
But today’s story wasn’t about how Newhouse has mended his ways to incorporate Condé Nast Digital into his magazines’ 10-year plan. Instead, the quote serves to reinforce how anti-Newhouse the idea of marketing the Condé brand for licensing purposes is.
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