How to Land Your Clients a Spot in Essence
Essence, which calls itself the black women’s bible, is ripe for PR pitches. With 1.5 million issues in print (and 1 million online), this pub reaches a large, niche audience.
Editors at Essence want PR folks to know that they are inundated with press releases, so pitches need not be generic. Be sure to thoroughly research the brand before delivering your pitch:
“The number one thing I want publicists to know is that yes, Essence is a magazine for black women.
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