White Paper: How to Harness Dark Social and Increase Traffic

RadiumOne's recent research shows that 32 percent of consumers only share via dark social channels. One solution? Getting serious about short URLs.

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Dark social sounds scary, and I suppose if you’re trying to truly measure traffic to your website, it can be. Alexis Madrigal, then over at The Atlantic, defined the term as any traffic that can’t be tracked, because users are copying and pasting links in instant messages, emails, and the like.

RadiumOne released a white paper called “The Light and Dark of Social Sharing” this week based on a survey of over 9,027 consumers from five regions including North America, the U.K.,

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