How to Handle Website Downtime (Hint: Use Twitter) [Study]
If your website goes down, you’d better jump on Twitter. At least, that’s the lesson of a recent study prepared by Microsoft Learning and Psychster Inc.
The study was pretty unique in its methods: it presented video scenarios of different companies responding in different ways to a website outage, and judge the audience’s reaction to these videos. It was looking for best practices for reassuring customers during an outage, and how tweeting affects brand perception and call center demand.
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