Do you have trouble finding great stuff to share on Twitter? Are you scrolling so far down your timeline that your fingers start to cramp up? There’s a better way to curate content on Twitter – and it only requires 10 minutes a day.
Our previous “10 minutes” post about doing Twitter marketing in under 10 minutes a day offered advice for maintaining an active Twitter account without spending all day at the computer. This article will give you a map of how to find great content on Twitter that you can share – on Twitter or on other social networks – in just 10 minutes a day.
Minute 1. Log in to your Twitter dashboard of choice (I prefer HootSuite). Open the tab that contains your lists, saved searches and hashtags. You should have no more than 6 total streams (more is fine if you choose to only look at up to 6 each day).
Minutes 2-6. Spend no more than 30 seconds looking at each stream. Click on 1-3 articles and thought leadership pieces from each stream that appear relevant, or that have a significant number of engagements. Skim the content to make sure it fits with your content strategy, and return to your dashboard to schedule either retweets or original tweets containing that content.
Minute 7. Visit BuzzSumo or Topsy. Search for one keyword phrase most relevant to the content you want to curate. Sort search results by the past day/24 hours to see the most recent, most shared content.
Minutes 8-9. Choose up to three pieces of content from either BuzzSumo or Topsy. Open each in a new tab and skim to ensure that the content is relevant to your strategy.
Minute 10. Add the content discovered through BuzzSumo or Topsy to your Twitter schedule in your dashboard.
After all is said and done, this method will give you 10 or more great pieces of timely, relevant content every single day.
However, in order to work, this template requires a bit of set up that is not included in the above daily 10 minutes of activity.
You will need:
- An account with HootSuite, or your social media dashboard of choice
- A tab within this dashboard containing approximately 6 streams of saved searches, keywords and hashtags
- A firm grasp of the topic or niche you are curating
- A content strategy defining how and when you will share curated content
Also, it will be nearly impossible to actually read every article you curate using this method. If possible, I recommend adding an additional 20 to 30 minutes to the end of this process to read each article before they are scheduled to be sent. This will help keep the quality of what you curate high, and it will also add to your own personal knowledge.
It may take some time to set up this system, but once it is in place, you can spend just 10 minutes a day discovering the very best content in your niche, industry or area of interest.