Here's How to Build a Strong PR Team

This is a guest post by Courtney Lukitsch, founder and principal at Gotham PR.

This is a guest post by Courtney Lukitsch, founder and principal at Gotham PR.

Building a great, solid team is at the heart of any business— whether you’re on the agency or client-side. While the term team is bandied about with tremendous frequency and import, it’s that rare firm that takes the time to identify the core values that each team member within the organization— and the team as a whole— possesses.

The idea of agility in our digitally-driven, always-on workplace assumes paramount importance and is explored in a bestselling book, Emotional Agility, written by expert Susan David, who effectively posits that internal behaviors manifest in the workplace, holding huge sway and impact within a team.

David identifies four main tenets to assist individual and group dynamics, offering a veritable compass for strategic planning and team building as we head into the 2017 business year:

  • Showing up to face challenges as a team, rather than ignoring problems...
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