How To Boost Visibility On Bing Via Facebook
Dan Pritchett, executive vice president for Logos Bible Software, tells us how his company successfully optimized its placement in Bing search results after the integration with Facebook.
We sought to improve our search engine optimization for the incorporation of Facebook data into Bing and generated better results than we ever anticipated.
We planned ahead to engage our users with a fun way to show their support for us, spread the news about their favorite products on their Facebook pages, and become a new participant, or a more engaged participant on our Facebook page.
By engaging with our customers, offering them something of value, and giving them a fun way to tell others about their favorite products, not only did we accomplish our goals of preparing for Bing to incorporate social data into their search results, but we added more than 7,000 fans to our page (a 31 percent increase), generated over $100,000 in revenue, and so much more.
We
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