Like other news and media companies, The New York Times has its own branded content studio: T Brand Studio.
Unlike those other studios, T Brand is essentially a fully formed business within a business, all thanks to some strategic acquisitions.
T Brand launched in 2014, but the project that quickly earned it a ton of notoriety was an engaging and intellectual piece that shed new light on women’s prisons. It was a partnership with Netflix’s hit show, Orange
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