How Social Is Your Supermarket? [INFOGRAPHIC]

Does the produce section at your local supermarket tweet? We might not be quite at the point where the freshest apples will tweet to us letting us know when they were picked, but supermarkets are jumping on the social trend with gusto.

This infographic from Tamba explores how supermarkets are harnessing the power of social to get you to make a purchase. And with a quarter of all fast moving consumer goods and consumer packaged goods purchases influenced by social media, it makes sense.

A significant portion of purchases from household cleaning and detergents (18%) to non-alcoholic beverages (34%) is influenced by mobile or online content.

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