'Distruptive' Startups Refine Their Strategies for Working with Regulators
Airbnb’s executives have decided that the free market doesn’t trump the law and that the rules do apply to them after all.
The details have been reported elsewhere, but the decision is a big deal for startups (and their investors/promoters) that might eventually run up against those pesky things we call legal regulations.
The big questions to be answered–and the ones that most concern these startups’ advisory and PR teams–are “how should ‘distruptive’ businesses be regulated” and “what’s the best way for them to work within/around existing regulations?”
The point is that big startups facing off against local and state governments have some big strategic choices to make: they can either cooperate, cast themselves as victims of The Man, or do a little of both like Uber, Nest and Airbnb.
Noam
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in