How should brands approach Facebook marketing now?

To the average user, Facebook can be nearly anything — a way to learn new recipe ideas, play games, check out photos, connect with family, and more. But for those trying to build a business through Facebook marketing, it might be better for them to find one or two things to accomplish and really zero in on that.

Speaking at the Silicon Beach Fest last week in Santa Monica, Calif., Facebook’s Director of Strategic Accounts, Mark Wallrapp, talked about how many brands on social media (including Facebook) try to do too much or spread their focus too thin, in hopes of casting a wider net:

If you zoom out, we’re in this world where there’s just infinite amounts of information.

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