Mitch Lowe, co-founder of Netflix and former president of Redbox, knows a thing or two about how to create a successful business. Now, he’s the CEO Quarterly.Co — a subscription service that lets people receive physical items in the mail from influential contributors of their choice. They include everyone from musicians to bloggers, entrepreneurs to artists. Marie Claire creative director Nina Garcia and Bill Nye the Science Guy are the company’s most recent sign-ups.
In the latest installment of Mediabistro’s So What Do You Do?, Lowe talks about how the service helps media pros:
How do you think the journalists, authors, bloggers or the media outlets themselves benefit from participating?
In a couple ways. The revenue is one. Right now they get a substantial percentage of the profits. And in addition, they are able to build their fan base and their brand in a whole new way, in a way that’s not currently possible to do. In addition, many of them participate in some of the products — they might own or they might be a sponsor of some of the products that they put in there — so they benefit because our subscribers are highly influential people. I can’t tell you the names of people, but they are people who anybody would love to have their products in the hands of.
— Aneya Fernando