How PR Blogs — In This Case, a Roboblog for the L.A.P.D. — Could Sidestep the Times
The Los Angeles Police Department’s recent decision to start a blog to rebut what it perceives as unfair coverage in newspapers is an interesting example of how blogs could be useful for press departments of companies that are used to being pilloried in the press.
While an estimated 75,000 new blogs are spawned a day, corporations and public organizations — even newspapers — have for the most part not yet figured out how to use the technology for their own purposes.
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