How One Niche Online Wholesaler Is Carving Out Space in a Crowded Ecommerce Market

Boxed CEO explained how his company stands out

The ever-looming presence of Amazon in the ecommerce (and even offline) world is one threat retailers consistently have at the top of their mind.

While some traditional brands are shaken by Amazon’s existence, others, like digitally native brands, appear less concerned and instead are focusing on building their brand and appealing to consumers. Boxed, an online wholesale company with no membership fee, is one of those companies that isn’t afraid of Amazon, Chieh Huang CEO of Boxed, said at Shoptalk, a retail conference in Las Vegas.

“There are niche players that can live in the shadow of Amazon,” Huang said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in