How One Location-Based Data Firm Is Preparing for GDPR

European-collected stats are getting wiped and rebuilt

With the European Union’s General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid potentially huge penalties of 20 million Euros or 4 percent of a company’s global revenue.

Mobile location firms that collect latitude and longitude stats have been particularly scrutinized because the data is considered personal under GDPR, requiring that consumers consent to providing companies with their information—which could potentially creep consumers out if they know their location is being mined for advertising.

Los

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in