How The New York Times' Nail Salon Exposé Became 'the Rare Viral Investigative Story'

Project's editor explains its early release and energizing impact on the staff

Regardless of whether you've ever found yourself in a manicurist's chair, there's a good chance that you've heard about The New York Times' recent investigation into the abysmal working conditions endured by many nail salon employees.

The two-part story, written by Times staff reporter Sarah Maslin Nir, was released online last Thursday before being published in the newspaper's Sunday print edition. Since then, the story has been reported on by news outlets around the world and even resulted in a policy change: On Monday, New York Governor Andrew Cuomo ordered "emergency measures" to protect nail salon workers against the illegal wage theft and health hazards detailed in the investigation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in