How Newell Rubbermaid Is Integrating The Digital Presence of 40 Brands

“I’m a hybrid,” reporting to both the CIO and CMO, said Bert DuMars, VP E-Business and Interactive Marketing, Newell Rubbermaid.

Newell Rubbermaid counts more than 40 brands, including Sharpie, Levolor, Rubbermaid and Graco. PRNewser caught up with DuMars recently to speak with him about the company’s digital marketing efforts.


In 2007, corporate was paying for a bulk of the digital work, with the actual brands not paying very much, said DuMars. Eventually, the company increased the investment from brands, which co-invested in projects.

Integration took time, he said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in